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Perceptions and Uses of Electronic Mail

A Function of Rhetorical Style

J. Micheal Gotcher

Austin Peay State University

Ellen W. Kanervo

Austin Peay State University

This article investigates the concept of rhetorical style and how it relates to the use of electronic mail (e-mail). Rhetorical style was measured by RHETSEN2. RHETSEN2 identifies three dominant communication orientations: noble self, rhetorical sensitive, and rhetorical reflector. Perceptions and uses of e-mail were tapped by a survey instrument that explored confidentiality, usefulness, expression of anger, and harm. The findings revealed that individuals with rhetorical sensitive or rhetorical reflector orientation perceived e-mail in significantly different ways from individuals with a noble self orientation. Additionally, the findings indicate the need for training in the use of e-mail for all orientations, especially in the areas of confidentiality and the expression of anger.

Key Words: electronic mail • rhetorical style • anger • confidentiality • harm

Social Science Computer Review, Vol. 15, No. 2, 145-158 (1997)
DOI: 10.1177/089443939701500203
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