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Social Science Computer Review
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Around the World Wide Web in 80 Ways

How Motives for Going Online are Linked to Internet Activities among Politically Interested Internet Users

Thomas J. Johnson

Southern Illinois University at Carbondale

Barbara K. Kaye

University of Tennessee-Knoxville

This study examines what online activities politically interested Internet users regularly engage in and how online activities are linked to motivations for using the Internet. This study found that politically interested web users were motivated to go online for different reasons than the general public and therefore they participated in different activities online. However, only for entertainment sites did audience activity serve as an important intervening variable between gratifications sought and obtained.

Key Words: Internet • World Wide Web • Internet activities • uses and gratifications • Internet experience • Internet expertise

Social Science Computer Review, Vol. 21, No. 3, 304-325 (2003)
DOI: 10.1177/0894439303253976
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