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Social Science Computer Review
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The Ineffectiveness of E-Vites to Democracy

Field Experiments Testing the Role of E-Mail on Voter Turnout

David W. Nickerson

University of Notre Dame, Indiana, david.w.nickerson{at}gmail.com

Political campaigns are just now learning how to put the Internet to best use. This article conducts seven field experiments containing 161,633 participants testing whether an e-mail campaign can be effective for voter registration and mobilization. No increase in registration or turnout was detected, and the conclusion drawn is that e-mail is not currently a cost-effective means of boosting rates of registration or increasing voter turnout.

Key Words: e-mail • voter mobilization • field experiment • voter turnout

Social Science Computer Review, Vol. 25, No. 4, 494-503 (2007)
DOI: 10.1177/0894439307305627
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