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Social Science Computer Review
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What's this?

Matching the Message to the Medium

Results from an Experiment on Internet Survey Email Contacts

Casey A. Klofstad

University of Miami

Shelley Boulianne

University of Wisconsin

Danna Basson

Mathematica Policy Research, Inc.

This article reports the results of an experiment that varies whether respondents are informed that they will receive a reminder email if they fail to complete an Internet questionnaire. The findings show that informing respondents about impending reminder emails effectively increases Internet survey response rates. Moreover, this method increases the representativeness of the study without negatively affecting data quality.

Key Words: web survey • response rate • Internet • email • invitation to participate • contact

This version was published on November 1, 2008

Social Science Computer Review, Vol. 26, No. 4, 498-509 (2008)
DOI: 10.1177/0894439308314145
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