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Matching the Message to the Medium: Results from an Experiment on Internet Survey Email Contacts

¹ University of Miami
² University of Wisconsin
³ Mathematica Policy Research, Inc.

^* To whom correspondence should be addressed. E-mail: klofstad{at}gmail.com.

	Abstract

This article reports the results of an experiment that varies whether respondents are informed that they will receive a reminder email if they fail to complete an Internet questionnaire. The findings show that informing respondents about impending reminder emails effectively increases Internet survey response rates. Moreover, this method increases the representativeness of the study without negatively affecting data quality.

First published on February 7, 2008, doi:10.1177/0894439308314145

Social Science Computer Review 2008;26:498.

A more recent version of this article appeared on November 1, 2008


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