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Research Methodology

Method and Representation in Internet-Based Survey Tools Mobility, Community, and Cultural Identity in Survey2000

Clemson University, jwitte{at}clemson.edu

Lisa M. Amoroso

Northwestern University, amoroso{at}nwu.edu

Philip E. N. Howard

Northwestern University, p-howard{at}nwu.edu

The Survey2000 Project is the largest and most comprehensive Internet-based social science survey to date. Along with generating interesting data about geographic mobility, feelings of community, and culinary, literary, and musical tastes, the experience of operating a survey with Internet tools has set into sharp relief important methodological issues of sample size, representation, and generalization. The authors argue that Internet-based survey research can yield meaningfully comparable data about both Internet users and larger populations.

Key Words: Survey2000 • web-based surveys • web-based survey design • sampling • Internet • World Wide Web • survey

Social Science Computer Review, Vol. 18, No. 2, 179-195 (2000)
DOI: 10.1177/089443930001800207


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